What to Look for in a Social Media Manager (And How to Know You’ve Found the Right One)

Hiring a Social Media Manager can feel overwhelming, especially when your feed is filled with people promising viral results, Reels that “explode,” and 10K follower growth in a week. But the truth is, great social media support goes way beyond trends. It’s about alignment, consistency, and results that actually matter.

So how do you know if someone is the right fit to manage your content, represent your brand, and help you grow online?

Here’s exactly what to look for in a social media manager—whether you're a beauty pro, content creator, or service-based entrepreneur.

1. They Understand Your Industry

A good social media manager should already have experience (or show deep understanding) of your niche. Whether you’re a lash artist, esthetician, course creator, or UGC brand, they need to understand your goals, your clients, and the kind of content that performs.

At AG Luxe Studio, I specialize in supporting:

• Beauty professionals and service-based entrepreneurs

• Lash and brow artists

• Female-owned brands

• Course creators, coaches, and content creators

If they can’t speak your industry’s language, they probably can’t speak to your ideal client either.

2. They Offer Strategy—Not Just Posting

Anyone can upload a Canva graphic and add a trending song. But your social media manager should create a content plan that supports your overall goals—whether that’s visibility, bookings, community, or sales.

Look for someone who talks about:

• Monthly content calendars

• Caption strategy & calls to action

• Reels vs. static post planning

• Analytics and tracking

If they’re just “posting for the sake of posting,” you’re not getting true ROI.

3. They Know How to Create AND Communicate

A great social media manager is both a creative and a communicator. They should be able to:

• Capture your brand voice

• Stay on schedule

• Ask for content when needed

• Give you space to stay in your lane while they stay in theirs

Clear communication is the foundation of a long-term working relationship—and it makes you feel like a partner, not a number on their content calendar.

4. They Can Track Results That Actually Matter

“Going viral” is fun, but what you really want is:

• Profile views that convert

• DM conversations that lead to bookings

• Website clicks from ideal clients

• Audience growth that reflects your target demographic

Your social media manager should help you understand what’s working (and what’s not) and adapt the plan accordingly.

5. They Align With Your Values + Energy

This might be the most important part: your social media manager should feel like someone who gets you. At AG Luxe Studio, I work with female entrepreneurs, many of whom are neurodivergent, creative, and passion-driven. I know that energy, trust, and communication matter just as much as the numbers.

💡 Ready to Hire a Social Media Manager?

If you're ready to finally stop stressing about what to post, how to show up consistently, and what your audience wants to see—I'm your girl. I combine content strategy, daily engagement, branding support, and emotional intelligence to help you grow with clarity and confidence.

Let’s work together to elevate your online presence without the burnout.